Identify the Best Keywords through Keyword Research
Simply put, the way you find and identify the best keywords to use on your website, in your blog, or in an article is to do keyword research. Keyword research is the first thing a search engine marketer does, when beginning a campaign. Keyword research allows marketers to identify the actual search terms and phrases people type into a search engine, when they are searching for information related to the website they intend to market. Knowing and incorporating the keyword terms and phrases people actually use, when conducting a search, is a must and the foundation of any quality search engine marketing campaign.
The best results a website or blog can yield come from qualified traffic. Qualified traffic is the cross-section of visitors to your website that are specifically looking for the information, products, or services your website provides. Using the best keywords and keyword phrases on your website, as found through keyword research, identifies and defines your website to search engines, so your website will rank well, when it is considered relevant to a person's search. This way search engines can provide you with as much qualified traffic as possible.
The 3 Components of Keyword Research:
- Keyword Discovery
- To identify as many relevant keywords as possible to your website, blog, or article. Use the Google AdWords Keyword Tool found at //adwords.google.com/o/KeywordTool
- ROI Analysis
- Identifying the highest converting keywords for your website. Broad search terms are highly searched, but offer minimal conversion rates. Seek out keyword phrases that are very specific to the subject matter of your website or blog.
- Competitive Analysis
- identifying the search engine ranking "strength" of competitors for potential keywords. You need to know the work involved in ranking well for certain keywords and phrases.
Tools for Identifying the Best Keywords
There are numerous online tools for identifying the best keywords and phrases. Google has some of the best tools. The standard rule to go by (but not an exact science) is to recognize a keyword phrase that has approximately 5000 exact match searches per month (achieve exact match search in Google by adding quotations around the keyword phrase).
You can also use the Google AdWords Keyword Tool or the free Keyword Research Tool at Wordtracker.com to identify the best keywords in a similar fashion. Spyfu.com has services and tools that allow you to better research your competition. Google Trends is another great resource for keyword phrase research. Google Trends shows you how often a particular search term has been entered relative to the total amount of search volume across various regions of the world.
If you want to identify the best keywords or keyword phrases to use in the content of your website, blog, or article, you must do keyword research. Keyword research is the first step in any effective search engine marketing campaign. First, recognize the search terms people are using to find websites like yours. Second, use those keyword phrases in the content of your website. Third, allow search engines to include you in the results, when your website is relevant to a person's search. Last, allow that search engine to then send qualified traffic to your website. Now, you see the value of identifying the best keywords.