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SEO | How Social Sharing Is Driving SEO and Ranking
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Jan 28 '13

By: Richard Guidry
Subject: SEO
Title: Social Sharing

SEO | How Social Sharing Is Driving SEO and Ranking

SEO | Social Sharing

How Social Sharing Is Driving SEO and Ranking

My Site Is Awesome... Pass It On

The web has truly gone social. These days it seems that everyone's lives, opinions, and businesses are uploaded and put on display for the entire world to see. Because this phenomenon is real, websites and businesses that want to succeed must harness the power of sites like Facebook, Twitter, and other social sharing services and outlets. Help increase your site's organic traffic and authority by sharing your site across as many social media and sharing outlets as possible. It is a worthwhile endeavor to create pages or accounts on these social media sites, so your website can become part of the online social conversation.

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The Social Sharing Juggernaut

The internet is driven by people, and where are most of the people most of the time these days? They are on social media and social sharing sites. Search engines began recognizing the impact of social media sites some time ago. Search engines now include relevant and popular social signals as another ranking factor, which helps determine a web page's position on search engine results pages.

On any given day, there is a constant stream of shared information and content moving across social media like Google+, Twitter, Facebook, and more. Social platforms like these have become such a large and major hub of information on the internet that search engines cannot ignore the importance of factoring in the relevance of the content produced and the links that are generated. Search engines do not treat social links the same as they do other authoritative links, but it is known that these links do count in the search engine algorithms that control ranking.

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Since the end of 2010, social sharing has played a major role in affecting search engine rankings. Google has always been self-serving, and along with the rise of Google's own social platform Google+, the world's largest search engine has factored a great number of social signals into its ranking algorithm.

Social Sharing, Social Bookmarking, and Social Networking
  • Social Sharing
    • Social Sharing sites at their core are perfectly formed sticks of SEO dynamite. They combine the scope of connectivity of social networking sites with social bookmarking's link sharing capabilities into one potentially beneficial explosion of site ranking.
  • Social Bookmarking
    • Social bookmarking allows people to organize different sites and information resources online. By storing these links, sites, and resources online and sharing them with others as great informational resources, social bookmarking helps provide "juice" to your rankings.
  • Social Networking
    • Social Networking sites are the most used and popular sites on the internet today, second only to Google itself. It makes sense to take advantage of this opportunity, when marketing a website. Websites succeed with traffic. People are traffic. The people are on social networking sites, so your website should be there too.
Below are some of the most popular social sharing, social bookmarking, and social networking sites:
  • Social Sharing
  • Reddit
  • Instagram
  • Tumblr
  • Pinterest
  • Youtube
  • Social Bookmarking
  • StumbleUpon
  • Digg
  • Delicious
  • Social Networking
  • Facebook
  • Twitter
  • Google+

Human beings desire to be social, and the internet has become a reflection of this basic human desire. With the explosion in popularity of sites like Google+, Facebook, Twitter, and others, search engines have been forced to account for their relevance in search engine rankings. Understanding this phenomenon and creating a search engine marketing strategy that includes social sharing will put you on the right track to better search engine rankings.


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